SABILI's aesthetic reflects our philosophy of fusion and inclusivity. Our designs blend classic British heritage and casualwear with a sporty, functional ethos. We take pride in celebrating our multicultural society by incorporating and Eastern art and design elements into each piece. Geometric African and Middle Eastern patterns, as well as calligraphy-inspired embroidery and prints, further enrich our offerings.
 
Our lines will develop into a broader range of items - juxtaposing T-shirts, polos, and jackets with reimagined traditional garments like kurtas, thobes, and kaftans.  We will consult closely with members of these communities locally and internationally to ensure that our designs respect their heritage in a nuanced and considered manner.

While a commitment to excellence and quality is expected in high-end fashion, SABILI goes beyond the norm, applying the mantra – ‘Enough Is Never Enough’. Our methods, materials, and finishes set us apart in the world of high-end brands. Our fabrics are sustainably sourced from surplus materials used by top international fashion houses, alongside the finest offerings from traditional British mills.
 
But we don't stop at sourcing premium fabrics. Our craftsmanship is unparalleled. We employ high-end sewing techniques, such as French seams to provide long lasting, beautiful unique garments. Our hardware is sourced from suppliers used by top international fashion houses. Each piece is then individually customised with unique hand-distressed finishes.
 
We take pride in our completely bespoke creatively cut patterns, drawing inspiration from an extensive archive of garments spanning eras from World War II and the 1950s to 1990s sportswear classics and contemporary high-end fashion.
 
Our production team have had a decade’s experience working at the heart of British bespoke menswear tailoring, Saville Row. Furthermore, they have direct experience working with a catalogue of top tier international designers Prada, Alexander McQueen, Burberry, JW Anderson, Lanvin and Hussein Chalayan.
 
The result is garments of the finest craftsmanship constructed from superior materials, with an aesthetic that is informed by industry leading design thinking and cutting-edge innovation. We are confident that our products are comparable stitch for stitch amongst the finest offerings in the world.
 
To enhance our garments further, we collaborate with up-and-coming international designers to create bespoke branding accessories using unique materials like Verdigris patina raw copper.

The expertise that goes into our creations is second to none. To progress our in-house design team, we've sought advice and mentorship from graduates of top fashion schools such as Central Saint Martins, London College of Fashion and the Royal Academy of Fine Arts Antwerp. In the process of developing our collections we've sought the coaching and input from designers and agencies that have collaborated with industry giants like Givenchy, Lanvin, Acne Studios, Belstaff, Armani, Versace and Stone Island. Alongside this we have had insights from professionals who have held top creative positions with sportswear giants like Nike, Lululemon and Puma and have been involved in iconic moments in sportswear history, including Usain Bolts 2008 Olympic performance gear and two World Cup-winning soccer jerseys.
 
Keen for innovation to be at the core of our brand, we have trained and developed our skills in Generative AI technology to supplement the traditional design process, from silhouettes, patterning and branding accessories. We use these technologies to help leverage and augment our design thinking – never as a substitute for authentic creativity. Alongside this we have invested in cutting edge 3D modelling with industry leading platforms such as Clo3d and Blender to help reduce waste, make our designs efficient and to explore our creativity in and of itself with exciting and unique lookbooks.  
 
By showcasing excellence, we hope to inspire others and prove that top-tier standards are achievable within a framework of ethical and socially conscious operations. We are dedicated to documenting this journey on our platform, sharing insights, experiences, and knowledge gained along the way. Through this, we aim to inspire others and provide valuable resources to those who may not have access to such information.