about sabili
"NAMES HAVE POWER"
SABILI – A word laced with meaning and intent, stemming from Arabic سبيلي, translating to 'My Path' or 'My Way'
It's a testament to our journey, our dedication to carving out our own distinct route in the world of fashion. Bringing cultural fusion to creative entrepreneurship in a conscious and ethical way. We aim to demonstrate excellence; our goal is to inspire and educate others from underrepresented groups to do the same.
JUST ANOTHER FASHION BRAND
SABILI embraces being 'just another fashion brand' with purpose and passion. redefining industry norms through commitment to inclusivity and creative accessibility, especially for non-traditional backgrounds.
We cherish multiculturalism, marrying modern casual-wear with Eastern art. Our focus is on fairness, people, and the planet. Our narrative unfolds through high-end products, crafted with innovative technology and traditional local artistry, uncompromising on our ideals.
OUR ORIGINS
Born from the vibrant threads of family ties and the struggles and successes of migrant journeys. SABILI promotes resilience and creativity as the key to facing adversity, alongside a passion to provide for others.
Our origins are deeply rooted in a fascination with distinctive sportswear, British classic casual-wear and an appreciation of Eastern art and design. Alongside this, there is a deep respect for the craftsperson as well as the creative energy of Urban culture.
This legacy informs our perspective on urban attire, skilfully blending East-West aesthetics and harmonising classic and casual
OUR WAY
SABILI melds cultural narratives in our garments, crafted from surplus global and British materials. We collaborate with local and international creatives for our unique blend of Western casual wear with Eastern artistry.
Committed to community empowerment and eco-awareness, we foster upcoming talents across diverse fields with resources, financial aid, and mentorship.
Advocating transparency, we share our operations, strategies, and challenges, serving as a learning hub and inspiration source, while highlighting our perspective on creative entrepreneurship
THE FUTURE
Our ambition is grounded and realistic. As newcomers and outsiders, we aim to contribute to the fashion industry in our unique way, prioritising ethically and environmentally conscious, considered practices.
Through our operations and initiatives, learning from our challenges, and growth, we hope to inspire and help others in their creative journeys.
We hope for a creative ecosystem that celebrates diversity and positive change, where the fashion industry on all levels mirrors the dynamic vibrant diversity of the society it seeks to serve
Origins
Want to learn more about SABILI and our origin story? Use the link below.