OUR PATH
DEFINED BY HERITAGE AND NARRATIVE
SABILI, سبيلي - Arabic for ‘my path’
A design house born from Britain's rich multicultural landscape, translating traditional Eastern influences for the modern urban experience
OUR FOCUS
We create productions for cultural explorers: globally minded individuals who navigate multiple identities with pride.
Our philosophy merges the rich heritage of traditional craftsmanship with a functional, contemporary urban sensibility. The results - high-quality productions which tell authentic stories.
Each piece is carefully considered, with a focus on high-craft and lasting detail to serve a community that seeks meaning in what they own.
OUR GOALS
We weave the narrative of heritage and identity into modern urban culture through careful craft and considered design. Our purpose is to build a creative house that provides our community a way to own and share the powerful stories of their unique heritage
PURPOSEFUL Growth
A commitment to intentional development - actively seek to better our craft, brand, and community.
eastern artistry
Our foundation and DNA, traditions honoured and reinterpreted in a contemporary context.
Quality Craft
A passion for true craft, using the best techniques to create lasting work that is well produced
Authentic Stories
A commitment to reflecting genuine experiences of navigating multiple identities.
Unified Diversity
Our strength comes from building inclusive communities and celebrating the power of experience and identity
OUR STORY
SABILI challenges a familiar narrative: the pressure to follow an expected path over a personal passion.
For its founder this meant pursuing a conventional, culturally approved career, while a passion for design - ignited by a mother who tailored his childhood sportswear - remained outside the realm of possibility.
This brand is the resolution of that duality. It represents the decision to forge one's own path: to honour heritage while embracing a true creative identity without compromise and to seek to inspire others to do the same.
BEYOND THE LABEL
Go deeper into the purpose, people, and processes that define SABILI.